Image & Text Masterclass

Workshop with Brad Zellar

Overview

This workshop is designed for artists at all levels who are interested in writing about photographs.

*BONUS: This workshop takes place in tandem with both Michael Ackerman’s and Pia Paulina Guilmoth’s workshops. Attendees of all workshops will have time to mingle and get to know each during evening hangouts!

  • Portland Maine is a historic seacoast town with a funky vibe, working waterfront, and large art scene. Maine’s largest city (but still quaint by most standards) boasts plenty of art, food, and outdoor activities.

  • Schedule: Meets in Portland, Maine on Monday September 14-Friday September 18 from 10am to 6pm (hours subject to change).

  • Previous Attendees: $2500

    Flights, local transportation, accommodations and meals are not included in the tuition fees.

    DEPOSITS

    Selected applicants must confirm their participation by sending either a 50% tuition deposit or full tuition payments.

Limited to 12 participants.

This 5 day workshop is designed to assist attendees in finding a voice for their images. This skill is useful for presenting and selling work to galleries, publishers, audiences, and institutions, whether you're giving a talk, writing a grant proposal, or trying to create a photographic narrative.

“Photographs are spectacular crutches for writers, and excellent tools for summoning (or inventing) memories, exploring points of views, and collecting descriptive details. All my life I've approached photography through the dog door of literature--poetry, fiction, memoir, screenplay, travel narrative, and I now spent a lot of time thinking about how many words a photograph is really worth. All the ways words swarm and take shape around a photograph or photography project. As much as many photographers resist the notion, words are the language viewers use to translate photographs, and to animate them, to get them moving in a recognizable world or context; the critical and interpretive discussion and attempts to understand photography require words; the mind instinctively attempts to construct a narrative, whether one exists or not. Or, at the very least, a constellation of feelings and emotions.

Attendees will talk about unlocking the words in a photograph--the voices, histories, music, and stories. We'll look at your photos (and those of others) and try to figure out what they're trying to say. We'll talk about all the ways text in a photobook--epigraphs, critical essays, oral history, project background, jacket copy, and archival documents--influence our 'reading' of and response to the work. We'll also talk about the history of images and text, and how over time words--essays, criticism, word of mouth--have shaped our 'understanding' of some of the seminal photographic works and photobooks. I'll ask you to try to write a photograph, to attempt to create with nothing but words a photo you love, and to try to translate some of your own work into words, to hear its voice. We'll also talk a lot about storytelling, points of view, and the confluence of photography, film, music, and literature, with the goal of trying to make photographs find--and use--their words.”

How many words is a photo really worth?

This workshop takes place in partnership with Mechanics’ Hall, a historic and communal gathering space with a lending library at its heart.

ABOUT Brad Zellar

Brad Zellar has written and published fiction, and worked as a writer and editor for newspapers and magazines. He collaborated with photographer Alec Soth on a number of projects, including The LBM Dispatch, a series of seven newspapers devoted to American community in the age of cyberspace. Zellar has also made books with Todd Hido, Adrianna Ault, Raymond Meeks, Tim Carpenter, and Jason Vaughn, and is the author of Suburban World: The Norling Photos, Conductors of the Moving World, House of Coates, and Driftless. He is currently the co-publisher of Nocturno Books. He lives in St. Paul.


Details

  • Coming soon…

  • Application deadline: July 19, 2026.

    Applications are reviewed and invitations sent between July 20-23.

    There is no fee to apply, and applications are open to photographers of all educational backgrounds and career stages. Enrollment is limited to 12 participants. To be considered, applicants must submit a portfolio of 20–30 images focused on past and/or ongoing work, limited to no more than two distinct series or projects.

    If you are a previous attendee or a Chico alumni, there is no need to reapply—please simply email us at info@charcoalworkshops.com.

  • REGULAR TUITION: $2600 USD
    PAST ATTENDEE TUITION: $2500 USD

    A 50% deposit (or full tuition payment) is required upon acceptance to confirm your participation. The remaining balance will be due in full 30 days before the start of workshop.

    Payment plans are available upon request. Please contact us at info@charcoalworkshops.com.

    Please Note: Flight expenses, local transportation, accommodations, and meals are not included in the tuition or registration fees.

  • Upon confirmation, a comprehensive information packet will be provided to attendees which will assist in coordinating their stay in Portland. This packet will include details on accommodation options, transportation instructions, restaurant recommendations, available amenities, and general travel tips.

    We have partnered with The Longfellow Hotel to offer our attendees an exclusive 10% discount + complimentary upgrade (if available) on check-in. Discounts and rooms are first come, first served.

    Please note: flight expenses, local transportation, accommodations, and meals are not included in the tuition or registration fees.

  • The deadline to withdraw from the workshop and request a refund is 90 days prior to the start date. A cancellation fee of $600 USD will apply. Refund requests submitted after this 90-day period will not be considered.

    In the event that the program does not meet minimum enrollment or is canceled for any reason, paid tuition will be credited toward a future workshop or one scheduled at the same time as the original program.

  • For all questions, please contact us at info@charcoalworkshops.com

Application